Coke Zero and MediaCom grab Gold at AMASA Awards

31 October 2016, Johannesburg – The Advertising Media Association of South Africa (AMASA) announced last week that Coke Zero and MediaCom South Africa won gold for the ‘Best Experiential’ category. The campaign, titled ‘You won’t know until you try’, had phenomenal ROI results – close to 2 million YouTube views, over 6 million Facebook impressions,…

Read More
Nedbank and Joe Public win Gold at AMASA Awards

The 2016 AMASA Awards ceremony celebrates the most innovative and excellent media and advertising work. The AMASA Awards exist to recognise ‘all-rounder’ media campaigns which are based on sound insights, underpinned by great ideas, followed through with perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation. With over 170…

Read More
Innovative web-driven exhibitions solution demos at Exhibition of Exhibitions

3D Shell, one of the fastest-growing companies within the 3D Group, demonstrated its innovative web-driven exhibitor and services management system, EziXpo, at the inaugural Exhibitions of Exhibitions. Organised by the Association of African Exhibition Organisers (AAXO), the Exhibitions of Exhibitions took place at Blue Wing Conference and Events Venue at the TicketPro Dome in Johannesburg…

Read More
2016 Assegai Award finalists

We are excited to announce this year’s finalists of the Assegai Integrated Marketing Awards. Most Effective Use of Content Coca-Cola Theory of Quantum Happiness Aqua Social Media (Social Media Platforms) Coca-Cola Theory of Quantum Happiness Aqua Social Media (Social Media Platforms) From my home to your home Aqua Branded Content Royco Randomiser Arc South Africa…

Read More
Leaders on the move

It was perhaps fitting that the recent Sunday Times Top 100 Companies’ Leaders on the Move event was sponsored by Johnnie Walker, a brand that inspires purpose and recognises that the journey is as important as the destination. Leaders on the Move is a mentorship initiative that exposes tomorrow’s trailblazers to some of today’s most…

Read More
New TVC in Savanna’s ‘Savanna’s Got Apples. Have You?’ campaign breaks

Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you?’ Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that…

Read More
Apple. Challenging the skeptics

By Robert Grace, founding partner and head of strategy M&C Saatchi Abel Cape Town There has been much publicity, mostly negative, when scanning articles online around the launch of Apple’s iPhone 7. In fact it’s been a largely negative year for the world’s most valuable company (depending on when you check the list) with Apple’s…

Read More
FCB Joburg announces powerful new creative partnership

FCB Joburg has taken a strategic decision to further bolster its creative product by bringing the highly respected and awarded Ahmed Tilly into the agency to partner Executive Creative Director, Jonathan Deeb, in a joint Chief Creative Officer leadership team. Making the announcement, FCB Africa’s Group CEO and Group Chief Creative Officer, Brett Morris, said…

Read More
Did we just hear an industry rumble?

Author: Graham Deneys, Strategy Director Carat SA / SSA A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready. Others aren’t even sure that…

Read More