iKineo uses virtual reality to facilitate meeting future customers today

In recent months, customer engagement agency, iKineo was tasked with getting in front of time-starved Chief Information Officers (CIOs) on behalf of Telkom Business Connexion. The core objective of this engagement was intended to communicate and illustrate that Telkom Business Connexion, through its evolved offering, is equipped to offer unified communications as a single vendor…

Read More
Wimpy challenges South Africa to #SummerLikeAChamp

Tasked by South Africa’s favourite fast-service family restaurant chain, Wimpy, to devise a summer campaign featuring its lip smacking, tastebud-thrilling, hunger-busting Champ Burger Combo, FCB Joburg looked to an overworked, grey-suited businessman for inspiration. Sound a bit incongruous? Not when Creative Director, Suhana Gordhan, explained the rationale. “After being briefed by Wimpy, the creative team…

Read More
Innovative business development, enhancement moves from FCB Cape Town

Leading full service agency in the Western Cape, FCB Cape Town, has introduced two new innovations it anticipates will add growth and additional relevancy to its current offering. According to managing director, Eric d’Oliveira, to add further depth and scale to its experiential and activation business, it has created a specialist department – FCB X.…

Read More
3 Predictions for OTT, VOD, and programmatic TV in 2017

TV will always be a cornerstone in advertising. The total ad spend on linear TV is expected to reach almost $74 billion this year, showing just how strong the industry remains. But the TV category is also changing rapidly. From OTT to programmatic, advertisers and broadcasters are seeing shifts in traditional TV like never before. So…

Read More
Brilliant. Shamefully brilliant.

In contrast to the International Bottled Water Association (IBWA), which is trying to drown the new SodaStream ad, the South African National Bottled Water Association is loud in its praise for the video saying it is ‘Brilliant. Shamefully Brilliant’. Commenting on behalf of the Association, executive director, Charlotte Metcalf, lists exactly why SANBWA believes it…

Read More
iWYZE takes control when you can’t

Having appointed Joe Public United as their communications partner earlier this year, insurance client Old Mutual iWYZE has launched their newest campaign titled iWYZE Takes Control When You Can’t. The campaign kicked off with the first of two 30” television commercials to be aired in the coming months. iWYZE wanted to increase top-of-mind awareness in…

Read More
Demographica client Old Mutual Corporate wins Brand of the Year

Media release November 2016 Johannesburg Of all the categories at the annual Assegai Awards, the Brand of the Year title is one of the most hotly contested at this prestigious industry event. This year’s award went to Old Mutual Corporate. A real feather in Demographica’s cap following another of their client’s, Standard Bank Business Banking,…

Read More
The gift that gives back: Tech For Good officially launches

Tech For Good wants us to use Technology Better Forget talking robots, chasing Pokémon and virtual reality headgear, Maverick Mind, a digital agency, is interested in transforming lives through technology. Tech For Good (www.techforgood.co.za) a CSI project founded by Maverick Mind, invites South Africans across the country, to take action by donating their used cell…

Read More