A passion for digital birthed Maverick Mind

Maverick Mind is the brainchild of Philani Mdingi, who has an extensive background in copywriting; marketing and digital strategy. A passionate writer Mdingi is building his business and his army of skilled team members to satisfy the needs of their clients. It’s no secret that the advent of the digital age has revolutionised the way…

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Mortimer Harvey’s Boom.Studio takes it to the NXT LVL

JOHANNESBURG – Wednesday, 22 June 2016. Boom.Studio, one of Mortimer Harvey’s OmniChannel sister companies, is proud to have been chosen as the music partner for the launch of Vodacom’s NXT LVL soccer star discovery initiative in May 2016. Music is the emotional language of the youth, and brands are becoming more and more aware of…

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Dir. Karien Cherry shortlisted for Young Director Award at Cannes

Giant Films director Karien Cherry is in the running for the prestigious Young Director Award (YDA) at this year’s Cannes festival. Karien received the nomination for her award-winning New Balance spot ‘Baby vs Dale Steyn‘, for the King James Group. Amongst a record number of over 400 entries, Karien is the only director from the African continent to…

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Connecting with Generation Z

Informed and empowered, Generation Z (Gen Z) is the most connected generation of all time. Born from 1994, they love to socialise and engage with brands face-to-face, building more of an affinity and genuine relationship with the brand than traditional advertising. However, engaging with Gen Z can be difficult, their attention span lasts a few…

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GIANT FILMS’ Ian Gabriel creates epic encounter for RMB

In the closely observed category of South African Financial advertising, authenticity and local relevance are important touch points. Witness Stick Communications and GIANT FILMS’ director Ian Gabriel’s new campaign for Rand Merchant Bank (RMB), built around the central theme of collaborative thinking in which rowing is explored as the metaphor for RMB‘s Corporate and Investment…

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Giant Films’ Karien Cherry wins Ad of the Month, again

Director Karien Cherry’s recent Sanlam campaign has just been awarded first place in the Creative Circle ‘TV, Cinema and Film’ category for March. This is the second time in only four months that Karien has claimed the ‘Ad of the Month’ award, adding to a rapidly growing list of industry accolades which include (most notably)…

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The Agencies’ Agency: CubeZoo refocuses its market position

CubeZoo, the creative digital agency, is positioning itself as The Agencies’ Agency, targeting all agencies in South Africa (traditional, through and above the line) and aligning their services to produce pioneering digital work. FOCUSING ON AGENCY COLLABORATIONS CubeZoo has worked with esteemed agencies over the last couple of years including Demographica, Ireland Davenport, Quirk, Starcom,…

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