Arc is an intelligent brand engagement agency that engineers sales for our clients. We blend engineering and creativity to drive profitable customer engagement at every touch point in the consumer and shopper journey. We turn human insight into smart creative and create content that’s designed to excite and inspire. We call it data made magic.
The 60 strong South African presence recently combined Arc Worldwide – a CRM, Direct Marketing and Data driven agency with 20 years of experience, and Emote – a specialist Social Media and Consumer Engagement agency in Johannesburg, carved out of Popimedia.
The offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty.
We don’t sell ads. We change behaviour. Whether you’re wanting your customers to shop sooner, more often or spend more. Whether you want them to co-create a product or share content. Our job is to create the engagement that drives this behaviour.
We want to move people to respond because they feel a real connection and experience real value exchange. And luckily for us, humans leave a trail of data. It’s our job to capture, store, process, report on, transmit and analyse this data and use the insights gained to guide our strategies and creative.
Data is at the heart of what we do – whether prospect or retention data, transactional or relational data, customer or industry data, research findings or big data.
This strategic approach is supported by strategy and insights:
Through global shopper research and profiling, a combination of years of experience, a unique range of skill sets, and our stack of technology which tracks every touch point throughout the journey, we gain deep data driven customer insight.
Our deep understanding of how to leverage data and the role it can play at every customer touch point to nudge the consumer down the path to purchase, enables us to deliver simple yet innovative insights and actionable strategy to our clients.