The CPA is the South African trade association of production companies that produce television, cinema and internet commercials for the local and international market. The association seeks to create and support a production environment that is conducive to fairness, collaboration and creativity for members and their clients. Through ongoing research and close relationships with key stakeholders, the CPA can provide a critical advisory service to all members as well as providing a legal framework through which to operate. The association promotes transformation and training within the industry, and facilitates cutting edge training courses and programmes. It also lobbies government and other interest groups to ensure that legislation is favourable and in the best interests of industry growth and development. Importantly, the CPA promotes the recognition of directors and production companies in the creative process involved in producing award-winning commercials.