February 1990, our voice was heard and our creativity was revealed to the world.
Dicomm Advertising, a subsidiary of Dicomm Holdings was formed by Enoch M. Hwande and Herbert K. Marowa. Our core business lies within Branding and Marketing Communications.
Today we have fused our core strength of speaking to the hearts of people, with a global outlook through partnering with The McCann World Group Network to form Dicomm McCann. As a passionate and creative agency, Dicomm McCann has evolved and now looks to the future with a positive worldview that is strongly rooted in ideas that work. The McCann World Group network is represented in over 100 countries worldwide, it has given Dicomm McCann access to expertise, resources and mutual opportunities that are paramount in today’s dynamic and global environment.
We believe in building lasting brands, which are cemented in the hearts and minds of the consumer, brands that are part of the everyday life of a targeted customer. A case in point is the Econet brand, which we have been part of since conceptualization, we developed the very first the logo, launched the brand into the market, listed Econet on the Zimbabwe Stock Exchange. Thereafter, we formulated the consumer brands such as Buddie, Liberty, Yourfone and GoMula. The Econet brand has an exceptional brand recall in the market through its brand awareness.
Similarly, we have developed some of the campaigns that are talked about even today, such as Garai Makateya nzeve for Delta Beverages Chibuku Brand and “It’s bhoo neChibuku”. These campaigns spoke the consumer language and successfully created a favourable predisposition towards the brand.