Who We Are

Superunion is on a mission to design brands that matter – to customers, clients and society ­– through purpose and experience-led solutions that combine in-depth branding knowledge, digital design expertise, and technical delivery.

The Superunion family boasts 23 offices across 18 countries, has been operating across the African continent since 1979, and holds the title as the only global branding agency in South Africa.

Its unique blend of technical expertise, coupled with over four decades of experience and a resource network that spans the globe, has uniquely equipped the agency to tackle the constantly shifting world of brand building, from large-scale, real-world brand engagement to the hyper-personalised, multiscreen experience that lives in the home and pockets of almost every person around the world.

Previously called ‘Brand Union’, the agency adopted the updated moniker ‘Superunion’ in 2018 to more accurately represent the eclectic mix of talent and know-how represented by its growing family. A year later, in early 2019, Superunion further cemented its commitment to constantly evolve and align its offering to the shifting requirements of modern marketing by joining forces with Ogilvy and becoming a part of the global creative stable.

Superunion’s wealth of talent includes brand, digital, and creative strategists, static and motion graphic designers, art directors, creative copywriters, UX and UI designers, and creative technologists all working closely together to deliver unique, compelling, and ­effective brand experiences. Senior practitioners in each discipline lead client engagements, helping to connect brand and business strategy at higher levels within client organisations and ensuring alignment with clients’ business objectives.

With a history of creativity, strategy, and business acumen, Superunion grows more powerful brands by building enduring connections that unite people and organisations. Driven by a passion for collaboration, creativity, and innovation, while guided by a commitment to always remain firmly grounded in reality, Superunion sets the pace for best-in-class, modern brand design.