Who We Are

WE BUILD DISTINCTIVE BRANDS. Our client focussed intuition and our design curiosity are very powerful internal compasses to help us connect with our IKIGAI, our reason for being, our purpose. (A Japanese philosophy. the intersection of what you are good at and what you love doing.). Normal 0 false false false EN-ZA JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Arial",sans-serif; mso-ascii-font-family:Arial; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Arial; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

·       What we love – to make a difference through our business, to coach, to empower and to enable.

·       What we are good at – creating brands that stand out through distinctive design and communication

·       What we can be paid for – consumer led strategy, brand design and communication in every physical or digital interaction.

·       What the world needs – meaningful brand actions that build authentic, genuine relationships with audiences and stakeholders

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We help you develop a Brand Purpose in order to design a Distinctive Brand

Brands with clarity of purpose financially outperform those without. We help our clients define their brand purpose: an ownable point of view and set of behaviours which delivers genuine value to consumers -  the actionable impact your brand will make on the lives of your target consumers, rooted in a fundamental insight.

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Distinctiveness is a brand looking like itself.

This characteristic is far more critical for brands than differentiation, as one needs customers to quickly notice, recognize, and recall your brand over others. Not only visually but by what you do and what you say.