About Tradeway Promotions

Who We Are

Established in 2005, Tradeway is one of the leading brand activation and promotions companies in South Africa, leading the way in brand activations, promotions, experiential events and field marketing. Our services are offered all over the country, including major cities such as Johannesburg, Durban and Cape Town.

We have worked across 80 local and international brands, spanning a multitude of industries, throughout South Africa and in 13 countries across Africa. Each year Tradeway performs in the region of 60 000 activations and promotions, and has a database of more than 6 000 brand ambassadors in over 350 locations.

Tradeway has developed a unique four-tier brand ambassador rating platform, with specific requirements per level – covering communication and selling skills, personal presentation, and financial and computer literacy. This rating platform helps create an ideal match between brand ambassador and brand, and within the specifications of your marketing strategy and budget.

The Tradeway Academy is a corporate social investment initiative aimed at finding and developing talent and creating jobs. It assists young brand ambassadors in acquiring and improving a range of skills, including communication and selling skills, personal presentation and grooming, financial literacy and basic technology skills. The Academy also covers career planning so that skills are developed in line with a career pathway.

Tradeway has unconditional support from its private equity funder and shareholder, Cobalt Capital.

Industry Sectors

  • FMCG
  • Cosmetics
  • Food & drink

Agency Type

  • Activations


  • BTL
  • Activations
  • Experiential
  • Events
  • Promotions
  • Marketing

Other Information

  • 80-100 Staff Members
  • Revenue Range - R125-150m
  • Year Established - 2005
  • BEE - Level 1