Who We Are

Retroviral is an owner-managed, award-winning, digital creative agency that has made more brands ‘go viral, globally’ than any other agency in Africa. You will have seen its work on RocoMamas - as Retroviral is the lead creative agency for the Smashburger brand - Russell Hobbs, Martin and Martin, and M-Net, to name a few.

Social media experts with a four pillar approach - strategy, content creation, content dissemination and reporting -
the agency has developed campaigns that have been classified as 'truly viral' (Nando's Last Dictator Standing). 2018 saw the launch of its award-winning, authentic sport storytelling sister agency - retroactive.digital