Who We Are

Retroviral is an independent, award-winning, creative agency that has made more brands ‘go viral, globally’ than any other agency in Africa. We are the challenger agency for challenger brands and we thrive on delivering thought-provoking work that plays in the realm of discomfort.

Retroviral, opened 13 years ago out of a passion to create a new kind of communications agency. Our Vision is to be the best storyselling (branded storytelling that converts to sales) agency group in Africa. A multi-specialist agency, integrated for the digital age.

We believe that when content connects with a community at an emotional and then rational level, we make an impact on the brand at a commercial level (sales, downloads). This is driven through our strategic approach of Strategy and Insights-led foundations where we deep dive into the data, followed by Content Creation, Earned Media Dissemination, and Quality Reporting.

Retroviral has recently been lauded Provoke Media’s Africa consultancy of the year (2023); MarkLives - Joint PR Agency of the Year (2023); Ad Focus Small Agency of the Year Finalist 2023 and in the top 5 Loeries Digital Agency rankings.