Retroviral is an independent, award-winning creative communications agency built to make brands impossible to ignore.

We combine earned-first thinking, creative strategy, advertising, PR, social and culture to create ideas with impact. 

We have a challenger mindset by design. We question convention, find unexpected opportunities and build work engineered to travel beyond the media it was bought for. From brand platforms and integrated campaigns to culturally relevant activations and earned-media ideas, our focus is simple: creativity that creates disproportionate impact.

We believe the best work should do more than win attention. It should build brands, earn conversation, influence culture and deliver measurable commercial value.

That approach has seen Retroviral recognised as Ad Age International Small Agency of the Year – Silver; PRovoke Media Africa Consultancy of the Year; MarkLives PR Agency of the Year; and Financial Mail AdFocus Small Agency of the Year, alongside recognition for our work at leading local and international creative and effectiveness awards.

Independent. Earned-first. Impact-obsessed.

Connect with us at retroviral.co.za, or follow Retroviral on LinkedIn and Instagram.