"Workbench is an independent marketing communications agency disciplined in building brand stories". That's the straight version, the version we use when banks ask us who we are. The version we tell ourselves is: "We're people who dabble in strategic creativity and the craftsmanship of great ideas. We're about the kind of work that makes you feel something. Something good. Something really good." And if the work feels good for you, our staff, our craft partners and, of course, the people who experience our work; we've done our job.
A full-service creative agency can only be as good as its creative output, right? Wrong. It's also in how it arrived at that output. Insight-driven strategic thinking combined with unbridled creativity is where we believe the most compelling ideas exist. Our experience and expertise covers all fields of marketing, but we specialise in brand building.
On every project we believe that we must always do what we do better than we have done it before. It's this constant betterment that drives us on any project we tackle; constantly looking at bettering our best for ourselves and our clients. We also expect the same from the craft-partners we collaborate with. Working with people who love brands as much as we do means that we can focus on bringing big ideas to life across all channels, on deadline and at the highest standard.