Who We Are

Based in Johannesburg, BUBBLEGUMCLUB is a dynamic cultural organisation that focuses on cultural industries in South Africa, Africa and the diaspora.Through our silos, we promote collaboration and act as a catalyst in the creative sphere by nurturing and platforming creative talent. 

Our silos consist of:

1. Digital Publication: The BUBBLEGUMCLUB online publication aims to highlight emerging trends within youth culture. It provides a platform for artists to showcase their work, whether it's through articles, interviews and features. The platform is committed to keeping its audience informed about the latest creative movements, styles and ideas by allowing artists to gain exposure and connecting them with a wider audience.

2. Creative Agency: Collaborating closely with our publishing division, our creative agency excels in the digital realm. We stay attuned to young creative audiences, tracking digital culture shifts and crafting dynamic content campaigns. Our core services encompass insights, digital strategy, design, animation, visuals and storytelling. With a team rooted in creative storytelling, our intersectional approach draws inspiration from various industries to create work that resonates with global creative audiences.

3. Foundation: ​​The Bubblegum Foundation empowers emerging artists and cultural practitioners through diverse programs and initiatives. We offer the Artist Grant Program, providing financial support and resources for artistic projects. Our Creative Development Program offers mentorship and education to refine skills and navigate the creative industry. 

BUBBLEGUMCLUB aims to be a frontrunner in African youth culture and multimedia content creation.