About King James - Part of Accenture Song

Who We Are

King James was founded in 1998 by Alistair King and James Barty. Unlike most start-ups, they had no global partners, no international affiliates, just one small client and the belief that they could make better advertising than a great deal of the other agencies in town. Under their own steam, they grew their company one client and one staff member at a time.


King James is now a 24-year old, South African agency part of the global Accenture Song network, offering full-service communications solutions across several industries, including financial services, consumer goods, technology and media. With a team of 300 highly-skilled creative and brand specialists, we put idea explosion ahead of idea integration.

Industry Sectors

  • Airlines
  • Alcohol
  • Financial services
  • Asset & wealth management
  • Retail & consumer
  • Media & entertainment

Agency Type

  • Full Service


  • Advertising
  • BTL
  • Creative
  • Design
  • Digital
  • Production
  • Through-the-line comunication
  • Brand strategy
  • Activations
  • Data
  • Social
  • Retail and Shopper marketing
  • Retail production
  • ATL
  • Full Service

Other Information

  • 300-400 Staff Members
  • Revenue Range - R200-250m
  • Year Established - 1998
  • BEE - Level 1