At Rogerwilco, we’re obsessed with our
clients’ bottom lines.
And while we recognise that all good marketing
strategies balance long term brand building with short term revenue generation,
we’re all about trying to quantify marketing’s impact regardless of whether
we’re working on a campaign that’s due to deliver results in three months or in
three years.
Independence
Being staff owned means we can be just that
little bit more agile than others. It also means we’re perhaps more inclined to
care.
We suspect it’s these attributes that
contributed to us winning the FM AdFocus Digital Agency of the Year award in
2021.
Specialised
full service digital
We service clients in Africa, Europe and North
America from business units in Cape Town, London and Johannesburg.
Our 75 people - or Wilcos - are subject matter
specialists whose expertise spans data science, strategy, creative, content,
social, website development, performance marketing and the configuration of
marketing technology platforms. The subject matter expert bit is important to
us and we actively encourage on the job learning - whether it be through our
internship programme or continuous professional development. Collectively, we
hold over 250 vocational certifications.
Thought
leaders
We’ve always believed that we should
contribute to the broader development of the industry where we’ve something of
value to add. And we reckon thought leadership is one of the areas in which we
should speak up.
We launched the South African Digital Customer
Experience report in 2019. A fourth edition of the report will be published in
2021 and will combine the views of over 2 000 consumers with insights from some
of the country’s leading marketers.
Last year saw us launch the inaugural edition
of our Township Marketing report which brought marketers much needed insight on
the most effective mass market communication strategies.
Data from Wolf, our bespoke competitor
visibility and content strategy tool, provide clients and the industry at large
with further actionable insights that help shape marketing programmes.
Martech
Our obsession with measuring the impact of
marketing has seen us make a significant investment in marketing technology and
we’ve formal partnerships with Acquia, Acoustic, IBM and Tealium. That’s not to
say we believe tech alone offers all the answers. In fact, some tech - like
most ad tech - has created opportunities for lazy marketers to abuse their
profession and their clients’ budgets. But you’ll need to get in touch if you
want us to unpack that chestnut.
So what’ll you find at Rogerwilco? An uncompromising
curiosity. The passion to craft outstanding narrative. And an inherent need to
deliver and to do right for our clients. You’ll also pick up some pretty direct
talking coupled with a disarming transparency.
And yes, our name does have a meaning: Roger = we hear you and understand; Wilco = we’ll comply.