Dr Augustine Fou has been asking advertisers a question for nearly two decades, and it is never the one they brace for.

Ad verification dashboards give a false sense of security, costing media budgets millions. Is your media money safe because invalid traffic (IVT) is under control and viewability is high?

The advertising industry has found its newest villain: the agentic bot. It doesn't just click. It hesitates, scrolls, pauses and browses in the halting, human way real people do.

Forensic campaign analytics consultancy puts its name behind recognition for the engineers, data specialists and responsible-tech builders reshaping marketing.

Advanced forensic analytics, as opposed to verification (probabilistic), reveals the truth about your campaign: how many real people see your ad.