The University Kick Start Roadshow has concluded its first national campus tour, equipping more than 10,000 students across 17 institutions and five provinces with practical career-readiness skills.

With South Africa’s youth unemployment crisis continuing to challenge graduates, a new nationwide university roadshow is set to reach more than 10,000 students across 15+ universities and colleges during August and September.

The article explores why brands must earn cultural relevance through authentic, insight-driven conversations rather than simply seeking attention.