The automotive and services giant, the Halfway Group, tasked Workbench — its lead integrated communication agency — to develop a multifaceted, consumer-facing communication campaign.

When Michael Cook and Martin Sing forged Workbench in 2013, the objective was clear: to offer large agency capability with boutique agency speed and service.

Workbench's Denny Support Your Local awareness campaign provided vital support for local eateries during the lockdown period.

The retainer will include ATL and BTL campaigns for the money transfer service brand.

The fruitful five-year partnership came to an end after the ICC World Cup in July.

The TVC salutes the commitment, hope and hard work of African migrants in South Africa.