We caught up with Kayli Smit, The Bread's new Business Unit Director, to talk about the journey so far, the lessons she’s picked up along the way, and what continues to drive her.
How The Bread and Naked brought “Naked People Have More Fun” to life through multi-city experiences across South Africa.
So, who is The Bread? Our website will tell you that The Bread is a full-service brand consultancy specialising in experiences, design, connections, PR, strategy, content and spaces. And that’s all true. But we’re also a group of highly connected, experienced, tapped in, and damn cool people.
By stretching across categories without losing focus, The Bread continues to build brands with cultural relevance and business impact in equal measure.
With The Bread’s culture-first, community-driven approach, the partnership marks a new chapter for the Ocean Basket brand.