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The MediaShop and Lucid win silver and bronze for SA Heart Foundation campaign at the New Gen Awards

The MediaShop and Lucid, in collaboration with the SA Heart Foundation, proudly earned a Silver and a Bronze Award at the 2025 WesBank New Generation Awards for the groundbreaking “Check My Beat” campaign.

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The MediaShop wins Media Agency of the Year at the 2024 AdFocus Awards

The MediaShop is proud to announce that it has been awarded Media Agency of the Year at the 2024 AdFocus Awards.

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Influencer marketing: Unlocking brand potential through authentic connections

As we navigate the dynamic landscape of modern marketing brands face a pressing challenge: how to effectively communicate with the diverse audiences while fostering meaningful conversations.

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South Africa's digital marketing landscape in 2024

Research findings point to five major trends that will impact digital marketers in South Africa in 2024.

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Influencer marketing in South Africa

A deep dive into metrics and practices of influencer marketing.

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