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Beyond translation: What it really means to speak to African audiences

Exploring how brands can build meaningful connections with African audiences through deeper understanding, listening and authentic localisation.

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A word from our Managing Director

A reflection on growth, purpose and building Africa’s future, highlighting new partnerships, the expansion of Ascent Africa and Clarence AI, the importance of authentic storytelling, and the role of African women in driving innovation, leadership and meaningful change.

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Ascent Africa advances African expansion through strategic Clarence AI engagement in Namibia

Ascent Africa expands into Namibia, advancing its continental growth strategy by introducing intelligence-led communications powered by Africa-built AI platform Clarence AI.

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Ascent Africa supports Spinnaker Support's South African market launch through “Legacy into the Future” leadership breakfast

Ascent Africa helped drive Spinnaker Support’s South African market entry through a strategic executive engagement focused on leadership, enterprise technology and business transformation.

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Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa has acquired a stake in Clarence AI, advancing into intelligence-led marketing.The move strengthens its ability to deliver real-time, data-driven insight.

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