Why the biggest opportunity in gaming is not simply being seen, but giving players something they actually want to engage with.
L'Oréal South Africa and ReachPlayers have partnered to redefine beauty marketing in gaming through immersive in-game branded content for Maybelline New York, Garnier, and CeraVe.
ReachPlayers has been selected as one of 18 companies joining the IAB's task force to establish the measurement standards, brand suitability frameworks, and buying models needed to bring gaming into the mainstream media plan.
A ReachPlayers survey of 10,000 young South Africans reveals a growing gap between where brands invest and where youth attention actually lives, making the case for gaming as a high-attention complement to social media marketing.