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ReachPlayers joins the IAB gaming task force to reshape how brands invest in gaming
ReachPlayers has been selected as one of 18 companies joining the IAB's task force to establish the measurement standards, brand suitability frameworks, and buying models needed to bring gaming into the mainstream media plan.
New study of 10,000 South African youth reveals insights into the future of youth marketing
A ReachPlayers survey of 10,000 young South Africans reveals a growing gap between where brands invest and where youth attention actually lives, making the case for gaming as a high-attention complement to social media marketing.
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