Search has changed. The way people find information, products, and ideas has evolved faster in the past year than it has in the last decade.
While traditional agencies are still fine-tuning pitch decks and pretending to be digitally fluent, consultancies have already moved in, installed the tech stack, built the UX, launched the product, and sent the invoice.
Let’s stop pretending AI is a future trend. It’s not. It’s here. And the agencies aren’t just experimenting with it, they’re already using AI to deliver work faster, cheaper, and more effectively for clients.
In the fast-evolving world of marketing and advertising, brands often need guidance on strategies. For medium to large businesses, success lies in focusing on foundational marketing principles before diving into the latest trends.
Itumeleng Sethebe joins Hoorah in the role of Executive Creative Director, leading creativity for their Johannesburg operations.