Melanie Campbell has joined Hoorah (a recognised leader in in-housing and African creativity) as managing partner.
The advertising industry in 2025 underwent a dramatic rebirth, driven by consolidation, digital dominance, and rapid AI adoption.
Hoorah highlights the need for leadership, creativity, and smart strategy — not hype — outlining five key plays for CMOs to thrive in the AI-driven marketing era.
Search has changed. The way people find information, products, and ideas has evolved faster in the past year than it has in the last decade.
While traditional agencies are still fine-tuning pitch decks and pretending to be digitally fluent, consultancies have already moved in, installed the tech stack, built the UX, launched the product, and sent the invoice.