AI is not a marketing solution on its own. Businesses need a creative marketing operating system that combines people, processes, technology, and governance to improve how marketing actually works.
Melanie Campbell has joined Hoorah (a recognised leader in in-housing and African creativity) as managing partner.
The advertising industry in 2025 underwent a dramatic rebirth, driven by consolidation, digital dominance, and rapid AI adoption.
Hoorah highlights the need for leadership, creativity, and smart strategy — not hype — outlining five key plays for CMOs to thrive in the AI-driven marketing era.
Search has changed. The way people find information, products, and ideas has evolved faster in the past year than it has in the last decade.