Global brands are bringing more creative, digital, media, and data capabilities closer to their businesses. Hoorah believes South Africa is moving in the same direction, accelerated by AI, cost pressure, and the growing demand for always-on content.
AI is not a marketing solution on its own. Businesses need a creative marketing operating system that combines people, processes, technology, and governance to improve how marketing actually works.
Melanie Campbell has joined Hoorah (a recognised leader in in-housing and African creativity) as managing partner.
The advertising industry in 2025 underwent a dramatic rebirth, driven by consolidation, digital dominance, and rapid AI adoption.
Hoorah highlights the need for leadership, creativity, and smart strategy — not hype — outlining five key plays for CMOs to thrive in the AI-driven marketing era.