Lil-Lets Talk is a unique community platform, designed by Lil-Lets SA, to provide meaningful support to consumers’ questions, through all life’s periods. Lil-Lets Talk aims to help people by giving them a safe space where they can ask other people with periods the questions they’ve been too embarrassed or ashamed to ask.

It is a 100% free conversation and has contributed to a 30% increase in market share for the brand.

View the case study here. 

Overview:

The platform is available as a zero-rated app and offers responses from one of the 25 responders/ experts in any South African language.

Lil-Lets Talk is about community, and part of that includes making a real difference to communities in need, particularly during their periods.

Lil-Lets Ask One, Donate One is a drive created with community in mind - matching every question and answer posted on the Lil-Lets Talk platform with a donation of a pack of Lil-Lets Maxi pads.

Timeline:

Running since May 2020 – Current/ Ongoing 

In May 2020, we launched the Lil-Lets Talk initiative to create a safe and supportive online community where individuals can openly discuss women's health-related topics without fear of judgement or stigma. Since then, we have continued to grow and evolve our platform, introducing new features and resources to better serve our users. Our ongoing plans include the launch of the Lil-Lets Talk Academy, which will provide a comprehensive course on women's health topics, including period 101, maternity, menopause, and more. Upon completion of the course, users will have the opportunity to become responders on our platform, helping to support and guide others through their own health journeys. We are committed to empowering women with knowledge and resources to help them make informed decisions about their health and well-being.

In addition to our ongoing plans to launch the Lil-Lets Talk Academy, we are also committed to supporting communities in need by donating women's health products. To help us achieve this goal, we have introduced a donation program that rewards users for their active participation on our platform. The more questions and answers they contribute, the more products will be delivered to communities in need. We are proud to announce that we are estimated to donate over 200,000 products within the next year, thanks to the support of our users. Through our platform, we hope to not only educate and empower women but also make a tangible impact on the lives of those in need.

Social impact:

Lil-Lets is on a mission to transform the lives of women (and all people with periods) through a powerful initiative that combines education, feminine hygiene product donations, and empowerment at every stage of life. With a free, zero-rated web app, the platform creates a safe and inclusive space for people with periods to ask questions, seek support, and connect with others. What's more, for every question asked, Lil-Lets donates one of their products to women in need, with an impressive 35,208 feminine hygiene products donated this year alone. With this impactful initiative, Lil-Lets is making a real difference and creating positive change for people with periods everywhere.

Brand benefit:

“doing good business” 

There are so many myths and taboos in this category, women* aren’t finding out the truth about what’s important. Lil-Lets designed this initiative to educate and empower women* and also get Lil-Lets products into the hands of more South Africans. The platform provides Lil-Lets with a way to drive trials of their product (a business objective) as well as create content to help empower more South Africans. 

This initiative reached over 2.7 million South African women and converted 104 846 users to Lil-Lets Talk and contributed to a 30% market share increase for South Africa's number one tampon brand.

Impact assessment:

Lil-Lets have defended their claim as South Africa's No. 1 Tampon brand (with 39% tampon market share), and have seen growth in their community of loyal customers. *Lil-Lets has the highest proportion of trialists, users and loyalists with the strongest conversion to usage and retention. According to Kantar research results, Lil-Lets has grown in meaning and salience amongst 25 -34 year olds. We believe that our success is a reflection of the trust that women have placed in us to deliver high-quality products and also be a platform that heroes educating the community. 

Lil-Lets donated over 35,208 feminine hygiene products in one year alone and are likely to hit ¼ of a million feminine hygiene products based on Lil-Lets Talk Engagements this time next year. The more engagement we get on the platform the more donations we make.