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Profmed: FinDR (Pronounced Finder)

Brief/Problem/Goals

South Africa is experiencing a healthcare crisis. There is one doctor for every 3,000 patients. And this number increases- daily - based on the allure of emigration with both job and financial security. 

Ironically, there are 1,800+ medical professional graduates, who have qualified to work, yet are unemployed, based of the state’s inability to place them, despite overcrowded hospitals and a desperate need for doctor services. 

As the brand built by doctors, for doctors Profmed (A medical aid for Professionals) saw an opportunity to launch the ‘AirBnB of medical graduate locum opportunities‘ - a mobile web application - finDR.doctor 

The app is designed to bridge the gap between qualified young doctors seeking work and medical facilities in need of medical graduate support. 

The finDR platform connects young, unemployed doctors with healthcare practices, clinics, and other organisations that require their skills. By facilitating these connections, finDR provides young professionals with the opportunity to start their careers and offer their talents to communities in need.

Solution

As the brand built by doctors, for doctors, and South Africa’s medical graduate unemployment crisis, Profmed saw an opportunity to launch the ‘AirBnB of medical graduate locum opportunities‘ - a mobile web application - finDR.doctor

We distributed our release and hero video to media - one-on-one - and pitched bespoke angles to secure broadcast and print interviews for Craig Comrie, CEO Profmed, to discuss the state of healthcare in SA, the crisis for Doctors and the role of finDR.

We complemented our media relations activity with influencer marketing by leveraging the credibility of South Africa’s most credible creators on TikTok’s #DocTok

The results speak for themselves. This was one of Profmed’s most successful campaigns in its 60 year history and one of South Africa’s most successful B2B campaigns ever. This is what purposeful-purpose looks like.

“Profmed revolutionises Medical Recruitment by introducing FinDR” - 702 Radio

“Tinder for doctors, a great idea!” - ENCA news

“Uber for doctors to help solve unemployment crisis” - Moneyweb

Team Members
  • Pippa Misplon | Managing Director
  • Mike Sharman | Co-Founder and CCO
Credits
  • Faith & Fear
  • MSL
  • Actorvate Influencer Marketing
Skillsets
  • None Specified
Technology Used
  • None Specified
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