Culture, pop culture, and the marketing mirror: Which influences which?
One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, intellectual and emotional features of society or a social group,” encompassing not only art and literature but also lifestyles, ways of living together, value systems, traditions and beliefs.
Written by Niko Kougioumtzis, Strategis, RAPT Creative | 11/4/2025 7:40:00 AM