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Culture, pop culture, and the marketing mirror: Which influences which?

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, intellectual and emotional features of society or a social group,” encompassing not only art and literature but also lifestyles, ways of living together, value systems, traditions and beliefs.

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South African marketing leader Khangi Dziba joins global Cannes Lions jury in PR category

RAPT Group Divisional Head: PR & Influencer Partnerships, Khangi Dziba (they/them), is a respected brand communications strategist and trailblazer in integrated marketing, and has been appointed to the 2025 Cannes Lions Shortlisting Jury in the PR category.

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BizTrendsTV — A global first in trends thought leadership

This month sees the exciting announcement of the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s award-winning annual trend content via multimedia platforms and formats in collaboration with Rapt Creative and The Real-Networks consortium.

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Tequila's sunrise

Tequila is having its moment in the sun and its rise in popularity in South Africa reflects the evolving tastes of consumers who are seeking more sophisticated, versatile and premium spirit options.

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From fear to respect: Redefining workplace dynamics for success

What if the very thing that drives your team's performance is actually holding them back? Fear and respect are often confused, but understanding the difference could unlock true success.

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