Company News

Despite the growing cost of living, PwC research shows that consumers are willing to pay a 9.7% sustainability premium, and NYU Stern says products marketed as sustainable grew 2.7x faster than products that weren’t.

Demand Gen in DV360 has become a key part of how we drive performance on YouTube.

We stood not just as marketers or media professionals, but as active citizens.

Before diving into influencer marketing, Penquin’s Nicole Glover shares 10 must-know tips to help brands build authentic, high-impact partnerships that truly connect and convert.

The 78th Annual General Meeting of the Association for Communication and Advertising took place on Wednesday, 16 July 2025, where the new Board of Directors and Executive Committee for the 2025/26 fiscal year was confirmed.

The MIC (Marketing Influence Culture) event, held on 25 June 2025 at Radisson RED Rosebank, Johannesburg, brought together Africa’s emerging brand thinkers and cultural changemakers.

In the ever-evolving marketing landscape, few channels have sparked as much hype — and scrutiny — as influencer marketing. Once seen as a silver bullet for digital engagement, the influencer economy has become more complex, and brands (and creators) are having to navigate these turbulent waters carefully.

The Mark Awards Experience juror reflects on motivation, judging and the future of the industry in this #SessionWithOurJury video.

The paint was hardly dry on her new parking spot at the Spitfire offices before she’d immersed herself in her first project: a new NutriDay campaign conceived by their agency, Rapt Creative.

SA Tourism’s agency Avatar/Song & Dance had a vision for South Africa and needed cool heads, eagle eyes, and quick thinkers to complete it in record time.

Effie South Africa has confirmed that its 2025 jury has been expanded following a record number of entries for this year’s programme.

Rapt Creative also knows from previous experience that Spitfire’s Paul Ramaema is a good thing too, with exceptional taste of his own when it comes to bringing concepts to life.