Company News

The 2024 Township CX Report is here, offering critical insights for brands navigating South Africa's township economy.

Katherine Jones and Hylton Heather explore the pivotal role of production in today’s advertising industry and how it has evolved from a back-office function to a strategic driver of creativity and efficiency.

Brand purpose has become the buzzword of the moment, but what does it truly mean, and how can brands get it right without falling into the trap of virtue signalling?

KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking brands with the most ‘Buzz’ in the market.

With the recent expansion into two buildings, this was the perfect time for Sauce Advertising to reveal their secret ingredient: six strong company values.

In the fast-evolving world of marketing and advertising, brands often need guidance on strategies. For medium to large businesses, success lies in focusing on foundational marketing principles before diving into the latest trends.

Dentsu South Africa proudly announces the launch of Merkury, a powerful new marketing platform developed in collaboration with Telkom.

By partnering with Daily Investor, South African companies are choosing a platform that allows them to connect with people who are willing and able to purchase their products and services.

We’re inundated with more messaging and noise than any generation before, but all of it is converging to more of the same, more bland. What does it take to stand out?

In a world where digital landscapes constantly shift, Artificial Intelligence (AI) is redefining the role of Search Engine Optimisation (SEO).

Fancom represents the exploration of coalescing fan communities and the opportunity for brands to be at the centre of them

After a transformative 10 years at the helm of dentsu Kenya, Chris Madison is stepping down as CEO, marking a significant milestone for both himself and the agency.