Company News

The third session of the Marketing Masterclass Series, hosted by eatbigfish Africa, MASA, ACA, and Daily Maverick, took a deeper look at what it really takes to nurture creativity in business today.

BusinessTech is the country’s largest business news website with over five million monthly readers and an audience consisting of many key business leaders.

In today’s crowded marketplace, brands are constantly seeking authentic ways to connect with consumers beyond traditional advertising.

The role of media has outgrown “placement.” It’s no longer just about matching eyeballs to airtime. It’s about designing communication systems that convert — ecosystems that connect ideas to outcomes and deliver true return on investment.

Penquin Business Director Sean Devlin unpacks how passive prospecting — through brand credibility and thought leadership — quietly builds trust and opens doors before the first pitch is even made.

South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data.

Outdoor Network, the company behind South Africa’s only national rotating digital billboard network, continues to raise the bar for Digital Out-of-Home (DOOH) advertising.

Ged Nooy, GM at Field Force, looks at why convenience retail demands a distinct strategy — and how better data, visibility, and in-store execution can unlock growth in one of South Africa’s most overlooked high-potential channels.

OLIVER South Africa has once again been recognised among the country’s most effective in-house agency partners, winning Best of Show and Gold in Experience, plus two Bronzes in Innovation at the recent The Mark Awards 2025.

The second session of the 2025 Marketing Masterclass series delved into what it takes to build a successful marketing career in today’s fast-changing world.

Publicis Groupe Africa has expanded its commerce division, Publicis Commerce, to give brands stronger, more integrated support as shopping habits continue to shift across digital and physical channels.

A weakness that continues to plague media agencies is being treated as channel implementers instead of idea architects. Not because they lack strategic depth, but because the industry too often fails to tap into it.