Company News

Most CMOs running South Africa's biggest brands have never run the one audit that would embarrass them: mapping spend by output instead of by advertising partner. When one finally did it this year, they found that four separate line items produced one and a half distinct capabilities.

In this #SessionWithOurJury interview, Boniswa Pezisa, reflects on defining and judging this new category.

What’s Next has an impressive 17 million views across 28 exclusive series and 14 seasons.

Joe Public clients Nedbank, Chicken Licken, Flying Fish, Takealot, Castle Milk Stout, Cell C and Uber Eats are among this year’s Effie South Africa finalists.

Award-winning premium gin brand Ginologist has appointed Penquin, as its strategic brand and communications partner to support its next phase of growth.

With South Africa’s youth unemployment crisis continuing to challenge graduates, a new nationwide university roadshow is set to reach more than 10,000 students across 15+ universities and colleges during August and September.

Publicis Groupe Africa has landed 21 finalist nominations at this year’s Bookmark Awards, with Machine, LePub and StudioOne recognised for work spanning audience engagement, content, AI, experience design and technology.

In an economy where AI systems synthesise responses instead of serving “Google and 10 blue links”, you can’t pay your way onto page one, because there is no page two. You are either in the answer set, or you essentially don’t exist.

Dentsu School of Influence winner, in partnership with CSA, turns standout performance into two career-defining opportunities, demonstrating how South Africa's creator economy is creating genuine pathways into employment.

The 2026 Springbok Coca-Cola campaign, with Joe Public as the lead agency, features a range of Springbok Fan Cans, with illustrated portraits of the most capped Boks, including five Women Boks.

Retroviral has promoted Koketso Masisi to its first Executive Creative Director, reinforcing its focus on creativity that drives earned attention, cultural relevance and commercial impact.

There are three main reasons why the large majority of press releases go unpublished.