In-housing is no longer an experiment: the future of the agency model is hybrid
Global brands are bringing more creative, digital, media, and data capabilities closer to their businesses. Hoorah believes South Africa is moving in the same direction, accelerated by AI, cost pressure, and the growing demand for always-on content.
Written by Shaune Jordaan, Hoorah, Founder | 10/7/2026 2:25:00 PM