Retail media a key consideration for any Amazon play
Issued by Incubeta, 5/10/2024 10:33:00 AM
After the long-awaited soft launch of Amazon, many local brands will be accelerating their e-commerce strategies. However, too few brands have properly considered how to include a solid retail media strategy to support their efforts.
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Four reasons why CFOs love data-driven creative
Issued by Incubeta, 4/25/2024 10:41:00 AM
The first quarter is already behind us. For digital marketers who started the year on tighter budgets, the next eight months loom large as they try to achieve their strategic objectives with fewer resources than they had last year.
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Why data-driven creative projects fail and 3 steps to ensure success
Issued by Incubeta, 4/17/2024 2:22:00 PM
While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
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Jaco Lintvelt appointed as the new Managing Director of Incubeta Africa
Issued by Incubeta, 4/11/2024 9:31:00 AM
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
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Local marketers must gear up for big privacy and AI changes
Issued by Incubeta, 2/29/2024 8:00:00 AM
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.
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Local brands are neglecting feed management and it’s costing them big
Issued by Incubeta, 12/6/2023 8:00:00 AM
By neglecting their feeds, CMOs are leaving hundreds of thousands of rands on the table as the most carefully constructed digital commerce strategies fail to deliver on their true potential.
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Data-driven creative — when marketing is indistinguishable from magic
Issued by Incubeta, 11/8/2023 10:26:00 AM
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel.
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Unlocking your future in digital marketing with Incubeta's Digital Academy
Issued by Incubeta, 11/1/2023 10:28:00 AM
At Incubeta South Africa, we're thrilled to introduce our 2024 Digital Academy, a 12-month programme designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.
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Local brands ignoring the obvious while chasing shiny, new tech
Issued by Incubeta, 10/17/2023 8:30:00 AM
Technology is helping global retailers reinvent themselves. Offering an exciting blend of cutting edge digital technology and traditional strategies, smart tech is helping retailers attract new customers.
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Eight tips to make the most out of Black Friday 2023
Issued by Incubeta, 9/15/2023 8:13:00 AM
A brutal series of interest rate hikes and an uncomfortably high inflation rate have left South African consumers hesitant to spend on anything but the essentials.
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