After the long-awaited soft launch of Amazon, many local brands will be accelerating their e-commerce strategies. However, too few brands have properly considered how to include a solid retail media strategy to support their efforts.
The first quarter is already behind us. For digital marketers who started the year on tighter budgets, the next eight months loom large as they try to achieve their strategic objectives with fewer resources than they had last year.
While the benefits of data-driven creative (DDC) should be obvious to any marketing leader, many South African brands are struggling to get their DDC projects over the line.
International Digital Marketing Partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new Managing Director of Incubeta Africa.
Incubeta’s Wendy Case, Johan Walters, and Julien Fiévez unpack Google’s vision and also share their insight on how local companies should be shifting their operations to be competitive.