Creating a Profile

Where do I create a profile on Ramify?

Who may create an agency/supplier profile?

You need to be a legally sanctioned representative of the organisation for which you are creating this profile.

Is it free?

Yes. Our search functionality is free of charge, encouraging marketers and agency decision-makers to make use of our information service. Agency and supplier profiles are free as well, encouraging the inclusion of the broadest possible range of agencies in our database. More profiles attract more searches; more searches attract more profiles.

How do I go about setting up a profile on Ramify?

We have a handy guide to setting up your profile right here!

Premium Profiles

Where is the revenue model in all of this?

We are making use of a freemium revenue model. The listing for agencies and agency suppliers is free of charge. But how do you stand out in the crowd? How do you increase the likelihood that you land on one of the shortlists marketers can create to compare possible partners on the site? For an annual fee (R11 900 per annum), we add a company news office service and portfolio to your profile. Premium clients also receive boosted search visibility and additional exposure on our industry new site

More good reasons to upgrade to a premium profile.

Our paid-for, upgraded profile service, offers numerous value-added functionality. This includes:

  • Boosted search visibility (think Google — RELEVANT paid-for profiles appear first in alphabetical order, followed by non-paid-for search results.
  • A company news room allows you to include current accounts wins, promotions, campaign launches and other company news in your profile.
  • The ability to add a showcase portfolio, saving clients time in finding and accessing your portfolio of work.
  • Exposure through the publication of company news room headlines on industry news site
  • Direct messaging allows clients to email or call you directly from the site without having to jot down numbers or other contact details.

How do I set up a Premium Profile?

  1. Click Account, List Your Business, Agency (or Supplier & Services if relevant).
  2. Complete your free profile.
  3. Once you’ve completed this, we will then approve and publish the profile on Ramify, which may take some time (but no more than 24 hours).
  4. We will then manually upgrade your new profile to Premium, at which point you will be able to access all our Premium features.

What does a Premium profile cost?

Purchase a Premium Profile for only R13 600 a year (including VAT).

How do I upgrade my profile and what is the cost?

Have a look at our Upgrade to Premium page for more information on the benefits of upgrading your free account to our paid for service. To upgrade your account please contact our accounts department.

How do I post a news article in my Company News Room?

Please see our guide to adding press releases to your Company News Room.

The who, why and how

What is Ramify?

Ramify connects marketers to agencies, and agencies to service providers and suppliers. Create shortlists, compare agencies or suppliers, and find people you want to work with!

What does ‘ramify’ mean?

The verb “ramify” describes something that branches off or spreads, like the new subway lines that ramify across a city and reach even the neighbourhoods farthest from the center. [Source]

For us, it means helping you grow your business and branching out by connecting partners active in advertising and marketing.

How does it work?

Agencies and suppliers submit information into our database. Marketers and agency clients specify their partner requirements in our search function and relevant results are returned. Clients can then shortlist agencies/suppliers and pull comparative data for review.

How does the match function actually work?

Marketers choose which skill set they require (digital, PR, full-service, BTL etc.) and agencies listing that skill set on their profiles show in our search results. Marketers may then refine their search through a variety of options, for example, by specifying a BBEEE level, revenue range, experience in specific industry sectors, even network ownership (or decide to look only for independent agencies). Marketers are then able to shortlist the agencies/suppliers they prefer, based on the information contained in the individual agency profiles, and pull comparative data for reviewing and saving.

What makes you unique?

There are databases containing this kind of agency information but they all sit behind walls. Agencies either pay to be listed (directly or indirectly — for example, through membership fees to a trade organisation) or marketers pay to access the database. Nowhere is there a comprehensive database of agencies that is freely available and accessible to both marketers and agencies, built specifically for agency search and selection.

We are disrupting these closed environments and democratising the information they contain. We believe all agencies, big and small, should be able to list their information in a central resource, and that marketers should be able to access it free of charge. It empowers both parties and grows the industry.

How to use Ramify

How does a professional pitch process work?

Please see our guide on pitching best practice as supplied by the ACA.

Should I make a business decision based upon the information supplied by this website?

The material on this site is provided for general information only and should neither be relied upon nor used as the sole basis for making decisions without consulting primary sources of information. We are not responsible if the information made available on this site is not accurate, complete or current. Any reliance upon the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only.

Are you trying to displace pitch consultants? [We get asked this one a lot!] is not designed to replace pitch consultants. But we now allow marketers an alternative to what is often an expensive and time-consuming process. Especially smaller and mid-sized brands — or larger brands with very hands-on marketing execs — will benefit from using the service.

It might even impact on how procurement handles pitches; instead of very broad requests of interest, marketers may now submit a precompiled shortlist to their procurement departments to kick off the process.

We believe that will evolve into a critical business-acquisition tool for ad agencies and also allow them to inform the market as they expand their own service portfolios.


I’ve found a profile that was created without management sanction on Ramify. What can I do?

Email us so we may investigate and, if necessary, delete the profile in question.

I’ve found a profile that contains incorrect information. How do I report it?

Please contact us with the suspect account name, specify the incorrect information, and we will investigate.

Where must agencies and suppliers be based to be able to register a profile?

We are only listing agencies and suppliers based in Botswana, Kenya, Mauritius, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe. We will be launching into other markets soon. Please leave your contact details with us and we will email you when we launch in your home market.

Where may I access your Terms & Conditions?

Please find it here.

What is “Pay it Forward”?

With Pay it Forward, we are encouraging established agencies and suppliers to sponsor premium profiles for emerging agencies. It’s all about sharing success and getting to do good by investing back into the creative industry. Read more about it here.