The lost art of intergration: Why media strategy needs both flesh and digital
Issued by Ebony+Ivory Advertising Marketing Promotions, 12/11/2025 12:39:00 PM
True integration is not only strategic — it’s craft. It’s blending deep-rooted media with nimble platforms to create campaigns that are culturally resonant, emotionally engaging, and operationally smart.
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Lessons from the runway: What advertising can learn from the fashion industry
Issued by Ebony+Ivory Advertising Marketing Promotions, 11/14/2025 12:00:00 PM
Walk into a fashion week runway show and you’ll notice something immediately: fashion doesn’t just sell clothes. It sells a point of view, a feeling, a world you want to step into.
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The real cost of winning business in advertising
Issued by Ebony+Ivory Advertising Marketing Promotions, 10/16/2025 9:00:00 AM
In today’s competitive landscape, pitches are often the lifeblood of new business. But they do come at a steep cost that isn’t often considered. For Financial Directors, the question turns from “How much do we invest?” to “Is it sustainable?”
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Why media agencies still matter — and why talent, not tech, will determine media's future
Issued by Ebony+Ivory Advertising Marketing Promotions, 9/30/2025 2:45:00 PM
What’s standing in the way of a true media renaissance?
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Why media agencies still matter: Opportunity knocks
Issued by Ebony+Ivory Advertising Marketing Promotions, 9/23/2025 10:45:00 AM
The role of media has outgrown “placement.” It’s no longer just about matching eyeballs to airtime. It’s about designing communication systems that convert — ecosystems that connect ideas to outcomes and deliver true return on investment.
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Why media agencies still matter: The undervalued experts
Issued by Ebony+Ivory Advertising Marketing Promotions, 9/16/2025 2:30:00 PM
A weakness that continues to plague media agencies is being treated as channel implementers instead of idea architects. Not because they lack strategic depth, but because the industry too often fails to tap into it.
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Why media agencies still matter
Issued by Ebony+Ivory Advertising Marketing Promotions, 9/9/2025 1:15:00 PM
A short, sharp view of what's working and what's not in the media agency world.
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Balancing art and speed
Issued by Ebony+Ivory Advertising Marketing Promotions, 10/31/2024 3:34:00 PM
Over the last 54 years, we really have seen it all at Ebony+Ivory. How life and our ways of working — and what we are working on — has changed over this time.
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Oryx+Crake CEO explores impending changes to the digital sector
Issued by Ebony+Ivory Advertising Marketing Promotions, 10/9/2024 10:00:00 AM
Dedicated to everything digitalisation, automation and futurism, Oryx+Crake has established itself as an agency of “transparent truth-sayers,” having delivered successful campaigns for brands such as Sasria, Brand SA, Food Network SA, and White Star.
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A legacy of experience and wisdom
Issued by Ebony+Ivory Advertising Marketing Promotions, 8/29/2024 10:00:00 AM
Finding the balance in advertising, whether it's traditional or digital, is still as relevant today as it was in 1969.
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