In today’s competitive landscape, pitches are often the lifeblood of new business. But they do come at a steep cost that isn’t often considered. For Financial Directors, the question turns from “How much do we invest?” to “Is it sustainable?”
What’s standing in the way of a true media renaissance?
The role of media has outgrown “placement.” It’s no longer just about matching eyeballs to airtime. It’s about designing communication systems that convert — ecosystems that connect ideas to outcomes and deliver true return on investment.
A weakness that continues to plague media agencies is being treated as channel implementers instead of idea architects. Not because they lack strategic depth, but because the industry too often fails to tap into it.
A short, sharp view of what's working and what's not in the media agency world.