A weakness that continues to plague media agencies is being treated as channel implementers instead of idea architects. Not because they lack strategic depth, but because the industry too often fails to tap into it.
A short, sharp view of what's working and what's not in the media agency world.
Over the last 54 years, we really have seen it all at Ebony+Ivory. How life and our ways of working — and what we are working on — has changed over this time.
Dedicated to everything digitalisation, automation and futurism, Oryx+Crake has established itself as an agency of “transparent truth-sayers,” having delivered successful campaigns for brands such as Sasria, Brand SA, Food Network SA, and White Star.
Finding the balance in advertising, whether it's traditional or digital, is still as relevant today as it was in 1969.