Adaptability in action: Nielsen Sports SA sparks industry conversation on evolving fan behaviour and strategic value
Issued by Nielsen Sports SA, 6/6/2025 9:00:00 AM
Nielsen Sports SA hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.
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Betway SA20 audience growth highlights South Africa’s rising passion for T20 cricket
Issued by Nielsen Sports SA, 5/29/2025 9:01:00 AM
Nielsen Sports SA data reveals a significant surge in Betway SA20 viewership, with total unique audience figures rising by 47% year-on-year.
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F1 season starts strong as diverse audience surges
Issued by Nielsen Sports SA, 4/25/2025 10:39:00 AM
South African viewers have a growing “need for speed”. According to viewership data from Nielsen Sports SA, the 2025 Formula One (F1) season has kicked off with significant audience growth on SuperSport platforms.
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UEFA Champions League reveals mid-season surge in viewership
Issued by Nielsen Sports SA, 3/5/2025 4:58:00 PM
New Nielsen Sports SA data reveals that the UEFA Champions League is winning more viewers following the launch of its bold new format on SuperSport.
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LaLiga mid-season viewership soars as high-tech innovations draw more fans
Issued by Nielsen Sports SA, 2/17/2025 2:13:00 PM
LaLiga — the top men's professional football division in the Spanish Football League — is a rapidly rising favourite among SuperSport’s South African audience.
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Betway SA20 league breaks South African viewership records in season opener
Issued by Nielsen Sports SA, 1/17/2025 3:36:00 PM
Betway SA20 has kicked off its third season with a bang, solidifying its position as a major force in the cricket landscape.
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SuperSport launches Real World Champions, a campaign celebrating real-world heroes & their incredible journeys
Issued by Nielsen Sports SA, 12/17/2024 9:46:00 AM
Johann Meintjes’ powerful story of Olympic redemption sets the tone as Your World of Champions launches Real World Champions with a five-part video series.
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The SA vs India T20 ‘Revenge Series’: SuperSport viewership soars amid a showcase of talent, pride and growing fan engagement
Issued by Nielsen Sports SA, 12/13/2024 1:20:00 PM
The South Africa vs India T20 series has cemented itself as a highlight of the cricketing calendar, delivering thrilling matches and a significant surge in audience engagement.
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Historic run of Proteas Women's cricket team shines with SuperSport viewers
Issued by Nielsen Sports SA, 11/13/2024 8:57:00 AM
In a record-breaking journey, the Proteas Women’s cricket team became the first senior South African team to reach a World Cup final, achieving this historic feat in the ICC Women’s T20 World Cup in February 2023. And they did it again in 2024.
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Dricus du Plessis draws thousands of SA fans in historic UFC showdown
Issued by Nielsen Sports SA, 11/11/2024 1:49:00 PM
South Africa’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis, has solidified his place as a viewer magnet.
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