• Global Reach: 1700+ Clients Worldwide including Brands, Rights Holders, Broadcasters, & Agencies with presence in 100+ Countries
• Unparalleled Access to Data: Tracking TV (32 countries), Digital / Social (3+ million sites), Radio (1+ million consumers), Retail measurement (100+ countries), Consumer Research
• Media Monitoring Know How: Nielsen has helped several global rights holders and brands with analyzing brand impact in media around the world
• Independent Perspective: Nielsen is an independent data and strategy provider focusing on the most insightful and valuable recommendations for our clients

Our market-leading internal data sources mean we are well placed to evaluate the holistic impact

Sponsorship and Media RIghts Data  

• The word’s most extensive sponsorship database; more than 250k deals from 250+ markets and 100+ sectors
• Broadcast media rights intelligence, as well as detailed advertising data and statistics to understand the value of advertising inventory

Audience Data

• World renowned Nielsen audience ratings for linear TV, OTT, OOH and video-on-demand; ratings available in-house for 100+ markets and 6,000+ channels
• 500m+ social media posts tracked annually, including social performance review and brand exposure valuation

Fan Research Data

• Multiple global fan data sets and surveys across markets, regions and sports – mapping and normalising 100+ variables to give you valuable and immediate insights
• Interest, purchase and demographic fan data for 26 of the world’s most dynamic sports markets