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When YouTube becomes television: What Comrades 2026 reveals about the future of live sport

In this opinion piece, Kelvin Watt, Chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport.

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The futureishuman names Heidrick & Struggles and Provantage Media as founding partners

Africa's boldest AI Accelerator, futureishuman, announces two founding partners ahead of its inaugural event on 20-21 May 2026 at The Forum, Johannesburg.

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LIV Golf South Africa becomes second most-watched golf event on SuperSport in debut year

According to Nielsen Sports South Africa, LIV Golf South Africa made an immediate impact in its debut year, ranking as the second most-watched golf event on SuperSport in the 2025/2026 season.

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2025 proves a record-breaking year for SuperSport’s local sports storytelling

New performance data compiled by Nielsen Sports SA confirms a defining year for premium local sports content, with flagship productions GIANTS and SuperSport MVP Talent Search delivering record audiences, strong repeat engagement, and broad national reach across linear television.

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Nielsen Sports SA hosts the Sports & Events Tourism Exchange content programme at WTM Africa

Nielsen Sports South Africa has announced its partnership with WTM Africa to host and deliver the Sports & Events Tourism Exchange (SETE) Conference.

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