According to official data from Nielsen Sports SA, if there’s one thing the 2024/25 season made clear, it’s that football in South Africa is far more than just a sport – it’s a shared ritual, a cultural mainstay, and a powerful unifier.
South African rugby fans have sent a clear signal this season: the Vodacom United Rugby Championship (URC) has become essential weekend viewing.
Tumelo Selikane, Managing Director at Nielsen Sports SA, shares his insights on the evolution of live sports consumption, following the recent release of the much-anticipated Nielsen Fan Insights Report.
Nielsen Sports SA hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.
Nielsen Sports SA data reveals a significant surge in Betway SA20 viewership, with total unique audience figures rising by 47% year-on-year.