South African rugby fans have sent a clear signal this season: the Vodacom United Rugby Championship (URC) has become essential weekend viewing.
Tumelo Selikane, Managing Director at Nielsen Sports SA, shares his insights on the evolution of live sports consumption, following the recent release of the much-anticipated Nielsen Fan Insights Report.
Nielsen Sports SA hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.
Nielsen Sports SA data reveals a significant surge in Betway SA20 viewership, with total unique audience figures rising by 47% year-on-year.
South African viewers have a growing “need for speed”. According to viewership data from Nielsen Sports SA, the 2025 Formula One (F1) season has kicked off with significant audience growth on SuperSport platforms.