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Adaptability in action: Nielsen Sports SA sparks industry conversation on evolving fan behaviour and strategic value

Nielsen Sports SA hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.

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Betway SA20 audience growth highlights South Africa’s rising passion for T20 cricket

Nielsen Sports SA data reveals a significant surge in Betway SA20 viewership, with total unique audience figures rising by 47% year-on-year.

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F1 season starts strong as diverse audience surges

South African viewers have a growing “need for speed”. According to viewership data from Nielsen Sports SA, the 2025 Formula One (F1) season has kicked off with significant audience growth on SuperSport platforms.

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UEFA Champions League reveals mid-season surge in viewership

New Nielsen Sports SA data reveals that the UEFA Champions League is winning more viewers following the launch of its bold new format on SuperSport.

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LaLiga mid-season viewership soars as high-tech innovations draw more fans

LaLiga — the top men's professional football division in the Spanish Football League — is a rapidly rising favourite among SuperSport’s South African audience.

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