For this year’s One Day for Change, dentsu Zambia partnered with PRIMEDIA to turn discarded billboard vinyl into handcrafted school backpacks.

Inspired by the iconic image of Hector Peterson, the campaign aims to reframe 76 from oppression to expression.

Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism.

Connecting with Gen Z in a way that is relevant.

Dentsu Creative South Africa is pleased to announce the appointment of Mokhethi Siganunu as Strategy Director, effective June 2025.

A typical day in the SEO Strategist job. 

Dentsu Creative South Africa is proud to announce Lebogang Moerane as Head of Social & Influence, effective June 2025.

South Africa’s most dynamic marketing minds are about to meet where culture and creativity collide.

In an industry fascinated with scale, acquisitions, and consolidation, it's time to ask a difficult question: does being bigger mean being better? Or are we confusing volume with value, reach with relevance, and power with performance?

In a standout moment for Mozambique’s creative sector, Sylla Faruk, Public Relations Manager at dentsu Mozambique, has been named one of the 30 Most Influential Women in Communication, Marketing, and PR by COMARP — the country’s premier conference for communication professionals.