After a transformative 10 years at the helm of dentsu Kenya, Chris Madison is stepping down as CEO, marking a significant milestone for both himself and the agency.
Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success.
Globally, influencing has become a top career aspiration for the younger generations. According to decision intelligence researchers, Morning Consult, a whopping 57% of Gen Z would become influencers if given the opportunity.