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The future of Africa's automotive industry: Key insights and trends

The African automotive industry is experiencing a transformative period, marked by the rise of Chinese brands, evolving consumer preferences, and rapid technological advancements.

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The power of place in modern marketing

In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision.

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Amazon is here: dentsu South Africa is ready!

The wait is over! Amazon, the global e-commerce giant, has made its grand entrance into the South African market.

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Dentsu Africa’s unstoppable rise: Triumphs at 2024 Pitcher Awards

Dentsu Africa has been crowned Africa Advertising Agency Network of the Year at the 2024 Pitcher Awards, a prestigious recognition known as the “Pan-African benchmark for creative excellence”.

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Game changer: How data science is reshaping Esports

Gaming has transformed into a $168 billion industry, establishing itself as the leading sector in entertainment.

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