Traffic is up. Campaign performance looks strong. Media investment is optimised. So why are sales not growing at the rate you expected?
The marketing industry often recognises opportunities only after consumers have already made them part of everyday life. WhatsApp may be one of the clearest examples.
Dentsu School of Influence winner, in partnership with CSA, turns standout performance into two career-defining opportunities, demonstrating how South Africa's creator economy is creating genuine pathways into employment.
For years, Africa has been framed as marketing's next big opportunity. The emerging market. The growth story. The region to watch. But what if we have been looking at it the wrong way?
As algorithms increasingly shape how consumers discover content, brands are being challenged to rethink the role of social media within their organisations.