New insights from the dentsu Africa Digital Digest highlight the growing importance of behaviour, identity, and platform commerce. Brands across Africa are rethinking how they connect with consumers as digital platforms continue to evolve.
Dentsu School of Influence, in partnership with CSA, has graduated its Johannesburg "One Big Week" cohort — 16 emerging creators trained in data literacy, income structuring, invoicing, and financial compliance to operate as commercial, business-ready media entities in Africa's creator economy.
Most dashboards are not wrong. They are answering the wrong question. Every Monday morning, dashboards across organisations update exactly as expected.
Dentsu X has partnered with Africa Creative Agency to lead the media and partnership strategy for both WAV Festival 2027 and Africa House.
Right now, the global stage is full. Soccer, Tennis, Cricket, and Formula 1, not to mention that Cannes Lions is currently underway, bringing us all together to celebrate the best creative work in advertising in the world.