Get real about authenticity
‘Authenticity’ is easily the most overly traded concept in marketing. It’s used with frustrating frequency in influencer marketing. And now, to entrench things that much further, ‘authentic’ also Merriam-Webster’s word of the year!
eKASI, the largest economy in Africa
eKASI is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market?
Dentsu names André Andrade CEO EMEA
Dentsu today announced the appointment of André Andrade as CEO, dentsu EMEA overseeing the integrated growth strategy and business execution for dentsu within the Europe, Middle East & Africa region.