For this year’s One Day for Change, dentsu Zambia partnered with PRIMEDIA to turn discarded billboard vinyl into handcrafted school backpacks.
Inspired by the iconic image of Hector Peterson, the campaign aims to reframe 76 from oppression to expression.
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism.
Dentsu Creative South Africa is pleased to announce the appointment of Mokhethi Siganunu as Strategy Director, effective June 2025.