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Dentsu Zambia turns billboards into backpacks in bold sustainability move

For this year’s One Day for Change, dentsu Zambia partnered with PRIMEDIA to turn discarded billboard vinyl into handcrafted school backpacks.

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76 reframed: From protests to portraits

Inspired by the iconic image of Hector Peterson, the campaign aims to reframe 76 from oppression to expression.

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African Gen Z on the rise in the global influence economy

Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism.

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New dairy ad campaign gives TV a go

Connecting with Gen Z in a way that is relevant.

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Dentsu Creative South Africa appoints Mokhethi Siganunu as Strategy Director

Dentsu Creative South Africa is pleased to announce the appointment of Mokhethi Siganunu as Strategy Director, effective June 2025.

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