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Dentsu Africa Pulse | The easy part is over

The signals shaping business, media, technology and consumer behaviour across Africa.

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The next African unicorn may not be a startup. It may be a brand

Africa has never had a shortage of ideas. It has never lacked creativity or talent. What it has lacked is ownership.

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Dentsu Africa and Blitz formalise partnership after years of collaboration

Dentsu Africa has strengthened its presence in Southern Africa through the signing of an affiliate partnership agreement between dentsu Zambia and Blitz Interactive Agency Limited, one of Malawi's leading independent agencies.

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Why should millions in client media spend depend on a personal Facebook account?

If clients trust us with their brands, their data, and their media investment, should access to those environments depend on personal accounts at all? Our answer was no.

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What if you could just ask? Conversational analytics and the end of the static report

For decades, marketing has had a strange habit. Every time a client asks for answers, we give them a report. More slides. More dashboards. More charts. More commentary.

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