The 2025 Nedbank IMC White Paper captures the essence of where marketing meets meaning in Africa’s evolving business landscape.

On 18th September, IMC CEO Dale Hefer welcomed over 3300 communicators from over 20 countries to the Nedbank IMC, confirming its place as the continent’s top marketing showcase.

Award-winning creative Melusi Mhlungu, founder of We Are Bizarre, will share his bold approach to making brands unforgettable at the 2025 Nedbank IMC Conference.

Young talent is redefining marketing, and this year’s inaugural Youth Panel at the 2025 Nedbank IMC Conference is giving them the platform they deserve.

In the ever-evolving marketing landscape, few channels have sparked as much hype — and scrutiny — as influencer marketing. Once seen as a silver bullet for digital engagement, the influencer economy has become more complex, and brands (and creators) are having to navigate these turbulent waters carefully.

Local is lekker, not only in SA but around the world — especially when you are talking Search platforms.

As Publicis Groupe’s first ever Group Chief Strategy Officer, Tahaab Rais is committed to driving strategy that empowers brands to live their best lives — by maximising on creativity, empowering people, driving effectiveness and delivering measurable and meaningful results.

Confirmed as the biggest marketing conference in Africa, the Nedbank IMC has released its agenda for this year’s event.

Charl Bassil, BBC’s first ever Chief Brand Officer, will be presenting the keynote address on the Nedbank IMC stage this year.

Africa’s biggest marketing conference, the Nedbank IMC, is well-known for its hard-hitting, often unexpected agenda.