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Nedbank IMC 2025 White Paper captures the moment where marketing meets meaning

The 2025 Nedbank IMC White Paper captures the essence of where marketing meets meaning in Africa’s evolving business landscape.

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Nedbank IMC breaks own record as Africa's largest marketing conference

On 18th September, IMC CEO Dale Hefer welcomed over 3300 communicators from over 20 countries to the Nedbank IMC, confirming its place as the continent’s top marketing showcase.

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From rural KZN to global acclaim: Melusi Mhlungu's We Are Bizarre

Award-winning creative Melusi Mhlungu, founder of We Are Bizarre, will share his bold approach to making brands unforgettable at the 2025 Nedbank IMC Conference.

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Rising stars: Appreciating our greatest assets

Young talent is redefining marketing, and this year’s inaugural Youth Panel at the 2025 Nedbank IMC Conference is giving them the platform they deserve.

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Influencer marketing: Asset or liability?

In the ever-evolving marketing landscape, few channels have sparked as much hype — and scrutiny — as influencer marketing. Once seen as a silver bullet for digital engagement, the influencer economy has become more complex, and brands (and creators) are having to navigate these turbulent waters carefully.

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