Charl Bassil, BBC’s first ever Chief Brand Officer, will be presenting the keynote address on the Nedbank IMC stage this year.
Africa’s biggest marketing conference, the Nedbank IMC, is well-known for its hard-hitting, often unexpected agenda.
Africa’s biggest marketing conference has announced its latest international alliance — a strategic partnership with WiM Africa.
The Nedbank IMC has always been committed to driving the business case for marketing. This year’s “Marketing is Business” theme is dedicated to unpacking, showcasing and sharing how integral marketing is to the bottom line.
With over R40 billion spent in Media and Advertising in South Africa in 2024, there is no doubt that marketers are driving business growth.