Joe Public secured 15 accolades at the Bookmark Awards through impactful campaigns with Chicken Licken, Nedbank and Amnesty International South Africa.
Women’s Month is a powerful pause point and a chance to reflect not only on how far women have come, but also on the realities that they are still reshaping every day.
‘The Hard-working Professionals campaign reminds people that while you’re travelling and enjoying the sights, someone else may have you in theirs,’ says Moemise Kekana, Creative Director at Joe Public.
Through this campaign, we wanted to highlight real issue of financial abuse, a form of economic control where abusers restrict victims’ access to financial resources, making them dependent and trapped in abusive situations.