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Joe Public’s work that worked: 13 Effie finalists across seven clients

Joe Public clients Nedbank, Chicken Licken, Flying Fish, Takealot, Castle Milk Stout, Cell C and Uber Eats are among this year’s Effie South Africa finalists.

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Only Rassie Erasmus could call up a Coca-Cola fan to join the Springbok squad

The 2026 Springbok Coca-Cola campaign, with Joe Public as the lead agency, features a range of Springbok Fan Cans, with illustrated portraits of the most capped Boks, including five Women Boks.

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Preteen girls shouldn’t be singing to their own babies

In South Africa, girls as young as 10 are singing lullabies to babies they were never old enough to have. Amnesty International’s latest “Lullaby” campaign confronts the reality of the rise in children raising children.

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Joe Public reclaims "African Time" for Castle Milk Stout in craft-led, fully integrated campaign

Directed by Zee Ntuli and produced by Darling Films, the hero film is built from over 300 photographs, where photography, edit and score all embody a single idea.

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Chicken Licken’s ‘Anything for a soul sister’ does blockbuster action, Mzansi style

Chicken Licken has once again raised the bar for local storytelling with its latest campaign, SoulSister – Anything for a soul sister.

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