Family functionality tops South African car buyers' priorities
Issued by KLA , 10/8/2025 1:47:00 PM
South African car buyers prioritise family functionality above all other vehicle features, with 88% of consumers stating that having a car that works well for the whole family is important to them.
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South Africans prioritise wellness as generational differences shape health approaches
Issued by KLA , 9/22/2025 10:54:00 AM
South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data.
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Consumer insights consultancy, KLA, reveals the Quarterly Buzz results for Q2 2025
Issued by KLA , 9/15/2025 12:03:00 PM
The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic platform that consistently evaluates public sentiment of over 200 brands in South Africa across eight categories.
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South Africans embrace smarter financial habits in 2025
Issued by KLA , 9/10/2025 2:16:00 PM
South Africans are changing their approach to personal finance, with 82% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles data.
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South African women are driving retail trends — and brands should be paying attention
Issued by KLA , 8/12/2025 10:43:00 AM
To mark Women’s Month, consumer insights agency KLA used YouGov Profiles data to explore how South African women are engaging with brands in 2025.
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SA's most recommended brands for 2025 revealed
Issued by KLA , 7/31/2025 2:28:00 PM
For the first time in South Africa, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands.
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South Africans embrace tech with optimism and purpose
Issued by KLA , 7/23/2025 11:59:00 AM
According to the latest YouGov Profiles data, analysed by consumer insights agency KLA, South Africans have shown consistently positive attitudes toward emerging technology between 2021 and 2025.
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How South African travel patterns are changing in 2025
Issued by KLA , 7/8/2025 9:40:00 AM
Tourism in South Africa is evolving, shaped by a new kind of traveller who prioritises personalisation, digital convenience, and meaningful experiences.
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How SA youth are shaping the future of marketing
Issued by KLA , 6/17/2025 12:12:00 PM
Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it.
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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2025
Issued by KLA , 6/9/2025 12:31:00 PM
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the ninth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market.
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