South African women are driving retail trends — and brands should be paying attention
Issued by KLA , 8/12/2025 10:43:00 AM
To mark Women’s Month, consumer insights agency KLA used YouGov Profiles data to explore how South African women are engaging with brands in 2025.
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SA's most recommended brands for 2025 revealed
Issued by KLA , 7/31/2025 2:28:00 PM
For the first time in South Africa, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands.
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South Africans embrace tech with optimism and purpose
Issued by KLA , 7/23/2025 11:59:00 AM
According to the latest YouGov Profiles data, analysed by consumer insights agency KLA, South Africans have shown consistently positive attitudes toward emerging technology between 2021 and 2025.
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How South African travel patterns are changing in 2025
Issued by KLA , 7/8/2025 9:40:00 AM
Tourism in South Africa is evolving, shaped by a new kind of traveller who prioritises personalisation, digital convenience, and meaningful experiences.
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How SA youth are shaping the future of marketing
Issued by KLA , 6/17/2025 12:12:00 PM
Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it.
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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2025
Issued by KLA , 6/9/2025 12:31:00 PM
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the ninth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market.
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Gen Z redefines trust in financial institutions
Issued by KLA , 5/8/2025 12:13:00 PM
Insights from KLA, in partnership with YouGov Profiles, reveal how Gen Z’s expectations are reshaping the financial services industry, with implications for banks and financial brands seeking to earn their trust and long-term loyalty.
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Family-driven brand loyalty — the power of shared values
Issued by KLA , 4/22/2025 2:00:00 PM
Insights from KLA, in partnership with YouGov Profiles, highlight how South African families drive brand loyalty through shared experiences, recommendations, and deeply held values.
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How South Africa’s Gen Z is redefining financial wellness
Issued by KLA , 4/3/2025 11:34:00 AM
Insights from KLA, in partnership with YouGov Profiles, reveal key trends in how young South Africans are managing their money, adopting mobile banking and digital payments, and maximising opportunities to earn money online.
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The rise of social commerce
Issued by KLA , 3/10/2025 12:54:00 PM
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
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