How South African travel patterns are changing in 2025
Issued by KLA , 7/8/2025 9:40:00 AM
Tourism in South Africa is evolving, shaped by a new kind of traveller who prioritises personalisation, digital convenience, and meaningful experiences.
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How SA youth are shaping the future of marketing
Issued by KLA , 6/17/2025 12:12:00 PM
Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it.
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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2025
Issued by KLA , 6/9/2025 12:31:00 PM
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the ninth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market.
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Gen Z redefines trust in financial institutions
Issued by KLA , 5/8/2025 12:13:00 PM
Insights from KLA, in partnership with YouGov Profiles, reveal how Gen Z’s expectations are reshaping the financial services industry, with implications for banks and financial brands seeking to earn their trust and long-term loyalty.
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Family-driven brand loyalty — the power of shared values
Issued by KLA , 4/22/2025 2:00:00 PM
Insights from KLA, in partnership with YouGov Profiles, highlight how South African families drive brand loyalty through shared experiences, recommendations, and deeply held values.
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How South Africa’s Gen Z is redefining financial wellness
Issued by KLA , 4/3/2025 11:34:00 AM
Insights from KLA, in partnership with YouGov Profiles, reveal key trends in how young South Africans are managing their money, adopting mobile banking and digital payments, and maximising opportunities to earn money online.
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The rise of social commerce
Issued by KLA , 3/10/2025 12:54:00 PM
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q4 2024
Issued by KLA , 3/4/2025 11:23:00 AM
KLA, in partnership with YouGov, releases the results for the Q4 Quarterly Buzz report.
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South Africans are embracing eco-friendly practices, but challenges remain
Issued by KLA , 2/19/2025 10:23:00 AM
The findings from KLA’s YouGov Profiles platform highlights the importance of collaboration between businesses, governments, and individuals to overcome the barriers to sustainability.
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Meal replacements and South Africa’s approach to weight management
Issued by KLA , 2/11/2025 1:24:00 PM
A survey conducted by consumer insights agency, KLA (in partnership with YouGov Profiles) revealed meal replacements are impacting weight management and eating habits in South Africa. The results are unpacked in the article.
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