A survey by consumer insights agency KLA, using YouGov Profiles, shows that South African consumers approach fashion and grooming as tools for confidence and well-being rather than vanity or trend-following.

A survey by KLA using YouGov Profiles data has uncovered a disconnect in South African health behaviour: while 84% of citizens say they try to take care of their physical health and 82% believe working out is important, nearly three in five fall into overweight or obese BMI categories.

Despite ongoing economic challenges, South African consumers are demonstrating resilience and financial optimism, with 83% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles+ data.

Quality of education has emerged as the primary concern for South African students and parents when choosing tertiary institutions, surpassing affordability concerns, according to survey data from KLA, using YourView Panel.

Using data from YouGov Profiles, consumer insights agency KLA provides a lens into how South Africans are thinking about travel, revealing not just how people plan their holidays, but also what they believe travel represents in their lives.

Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the eleventh edition of The Quarterly Buzz.

KLA reveals a public that is engaged, cautious, and in some cases, surprisingly divided on what sustainability really means.

South African car buyers prioritise family functionality above all other vehicle features, with 88% of consumers stating that having a car that works well for the whole family is important to them.

South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data.

The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic platform that consistently evaluates public sentiment of over 200 brands in South Africa across eight categories.