Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the eleventh edition of The Quarterly Buzz.
KLA reveals a public that is engaged, cautious, and in some cases, surprisingly divided on what sustainability really means.
South African car buyers prioritise family functionality above all other vehicle features, with 88% of consumers stating that having a car that works well for the whole family is important to them.
South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data.
The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic platform that consistently evaluates public sentiment of over 200 brands in South Africa across eight categories.