Despite ongoing economic challenges, South African consumers are demonstrating resilience and financial optimism, with 83% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles+ data.
Quality of education has emerged as the primary concern for South African students and parents when choosing tertiary institutions, surpassing affordability concerns, according to survey data from KLA, using YourView Panel.
Using data from YouGov Profiles, consumer insights agency KLA provides a lens into how South Africans are thinking about travel, revealing not just how people plan their holidays, but also what they believe travel represents in their lives.
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the eleventh edition of The Quarterly Buzz.
KLA reveals a public that is engaged, cautious, and in some cases, surprisingly divided on what sustainability really means.