Using data from YouGov Profiles, consumer insights agency KLA provides a lens into how South Africans are thinking about travel, revealing not just how people plan their holidays, but also what they believe travel represents in their lives.
Consumer insights consultancy KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the eleventh edition of The Quarterly Buzz.
KLA reveals a public that is engaged, cautious, and in some cases, surprisingly divided on what sustainability really means.
South African car buyers prioritise family functionality above all other vehicle features, with 88% of consumers stating that having a car that works well for the whole family is important to them.
South Africans are redefining wellness with 74% prioritising their physical well-being, though approaches vary significantly across generations, according to new research from consumer insights agency KLA using YouGov Profiles data.