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South African women are driving retail trends — and brands should be paying attention

To mark Women’s Month, consumer insights agency KLA used YouGov Profiles data to explore how South African women are engaging with brands in 2025.

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SA's most recommended brands for 2025 revealed

For the first time in South Africa, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands.

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South Africans embrace tech with optimism and purpose

According to the latest YouGov Profiles data, analysed by consumer insights agency KLA, South Africans have shown consistently positive attitudes toward emerging technology between 2021 and 2025.

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How South African travel patterns are changing in 2025

Tourism in South Africa is evolving, shaped by a new kind of traveller who prioritises personalisation, digital convenience, and meaningful experiences.

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How SA youth are shaping the future of marketing

Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it.

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