The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic platform that consistently evaluates public sentiment of over 200 brands in South Africa across eight categories.
South Africans are changing their approach to personal finance, with 82% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles data.
To mark Women’s Month, consumer insights agency KLA used YouGov Profiles data to explore how South African women are engaging with brands in 2025.
For the first time in South Africa, consumer insights agency KLA, in partnership with YouGov, has released the Top 10 Most Recommended Brands.
According to the latest YouGov Profiles data, analysed by consumer insights agency KLA, South Africans have shown consistently positive attitudes toward emerging technology between 2021 and 2025.