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Family-driven brand loyalty — the power of shared values

Insights from KLA, in partnership with YouGov Profiles, highlight how South African families drive brand loyalty through shared experiences, recommendations, and deeply held values.

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How South Africa’s Gen Z is redefining financial wellness

Insights from KLA, in partnership with YouGov Profiles, reveal key trends in how young South Africans are managing their money, adopting mobile banking and digital payments, and maximising opportunities to earn money online.

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The rise of social commerce

Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.

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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q4 2024

KLA, in partnership with YouGov, releases the results for the Q4 Quarterly Buzz report.

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South Africans are embracing eco-friendly practices, but challenges remain

The findings from KLA’s YouGov Profiles platform highlights the importance of collaboration between businesses, governments, and individuals to overcome the barriers to sustainability.

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