Consumer insights consultancy KLA has released the twelfth edition of The Quarterly Buzz, revealing Checkers' rise to the number one position and MTN's return to the top 10 in South Africa's most talked-about brands.
A survey by consumer insights agency KLA, using YouGov Profiles, shows that South African consumers approach fashion and grooming as tools for confidence and well-being rather than vanity or trend-following.
A survey by KLA using YouGov Profiles data has uncovered a disconnect in South African health behaviour: while 84% of citizens say they try to take care of their physical health and 82% believe working out is important, nearly three in five fall into overweight or obese BMI categories.
Despite ongoing economic challenges, South African consumers are demonstrating resilience and financial optimism, with 83% planning to save more money in the coming year, according to new research from consumer insights agency KLA using YouGov Profiles+ data.
Quality of education has emerged as the primary concern for South African students and parents when choosing tertiary institutions, surpassing affordability concerns, according to survey data from KLA, using YourView Panel.