Millennials and Gen Z in South Africa aren’t just influencing marketing, they’re fundamentally reshaping it.
KLA, the exclusive partner for YouGov in Sub-Saharan Africa, has released the ninth edition of The Quarterly Buzz, tracking the brands with the most ‘Buzz’ in the market.
Insights from KLA, in partnership with YouGov Profiles, reveal how Gen Z’s expectations are reshaping the financial services industry, with implications for banks and financial brands seeking to earn their trust and long-term loyalty.
Insights from KLA, in partnership with YouGov Profiles, highlight how South African families drive brand loyalty through shared experiences, recommendations, and deeply held values.
Insights from KLA, in partnership with YouGov Profiles, reveal key trends in how young South Africans are managing their money, adopting mobile banking and digital payments, and maximising opportunities to earn money online.