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Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q3 2024

KLA, the exclusive partner for YouGov in sub-Saharan Africa, has released the seventh edition of The Quarterly Buzz, tracking brands with the most ‘Buzz’ in the market.

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How global and local markets shape SA consumer behaviour leading up to Black Friday

Black Friday is a key event on the global retail calendar, driving record sales and offering major discounts to consumers.

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The rise of alternative schooling options in South Africa

Alternative schooling models are here to stay. A survey by KLA using YouGov Profiles, shows that it's a combination of personalised learning, flexibility, and technological advancements like AI and learning analytics that will likely continue to shape the future of education in South Africa.

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Understanding Gen Z’s perception of fin-fluencers

In this world of carefully curated digital content, we’re seeing a new trend emerge — the rise of the financial influencer, or fin-fluencer. Fin-fluencers have gained popularity among Gen Z, with 39% of this generation following them for financial advice.

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Fitness apps are transforming health and wellness in South Africa

Pioneering advancements in fitness technology are reshaping how individuals approach their health and wellness journeys.

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