How to transform your limitations into advantages and why it’s everyone’s business.
And at the recent Cannes’ Festival of Creativity, we saw a number of brands and organisations that had framed their challenges in the form of a Propelling Question — and had embraced their constraints to deliver exceptional results.
It’s easy to get caught up in the new and shiny at Cannes. This year it was AI, last year it was the metaverse, the year before something we’ve already forgotten set to change the course of the industry forever more.
When I say ‘runner’, what image comes to mind?
No brand on this year’s list is more widely misunderstood than Teenage Engineering.