Using humour for impact In marketing
Issued by eatbigfish Africa, 11/5/2025 4:26:00 PM
The penultimate session of the 2025 Marketing Masterclass series made a persuasive case that humour, when done right, is a serious business tool. It drives cultural relevance, builds emotional connection, and, as Savanna and Chicken Licken prove, delivers measurable commercial returns.
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