Stop fighting for a slice, bake a new pie
There's a real difference between fighting for a slice of an existing market and baking one nobody's tasted yet. This unpacks what that looks like in practice, from M-Pesa to stokvels to a bridal shower decor shopping.
Written by Nomonde Keswa, Strategy Director at Delta Victor Bravo (representing eatbigfish in Africa) | 9/17/2026 3:17:00 PM