Using humour for impact In marketing
The penultimate session of the 2025 Marketing Masterclass series made a persuasive case that humour, when done right, is a serious business tool. It drives cultural relevance, builds emotional connection, and, as Savanna and Chicken Licken prove, delivers measurable commercial returns.
Written by eatbigfish Africa, | 11/5/2025 4:26:00 PM