We have entered the era of Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
Not all content is equal, and AI should not be applied uniformly across all content types. The Forge Content Production Hierarchy helps teams determine the right level of human involvement for each content category.
For years, the industry had an intellectual firewall ready to deflect that question. We divided our world neatly into two camps
A campaign is only as strong as its ability to reach the right people, in the right context, with the right message, at the right moment. AI transforms every dimension of channel strategy and campaign execution.
In professional services, it's possible to have teams working at full capacity, calendars filled with meetings and deadlines, and still find that the financial performance does not reflect the effort being invested.