AI chatbots can get your brand wrong before a customer ever clicks
Issued by Brave Group, 11/5/2026 10:07:00 AM
We have entered the era of Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
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Content creation at scale: quality without compromise
Issued by Brave Group, 10/26/2026 9:02:00 PM
Not all content is equal, and AI should not be applied uniformly across all content types. The Forge Content Production Hierarchy helps teams determine the right level of human involvement for each content category.
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From content to commerce: why marketing’s oldest wall just fell
Issued by Brave Group, 10/26/2026 8:29:00 PM
For years, the industry had an intellectual firewall ready to deflect that question. We divided our world neatly into two camps
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Channel strategy & execution: AI across the full campaign
Issued by Brave Group, 10/22/2026 12:18:00 PM
A campaign is only as strong as its ability to reach the right people, in the right context, with the right message, at the right moment. AI transforms every dimension of channel strategy and campaign execution.
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When everyone is busy, but the numbers tell a different story
Issued by Brave Group, 10/22/2026 12:14:00 PM
In professional services, it's possible to have teams working at full capacity, calendars filled with meetings and deadlines, and still find that the financial performance does not reflect the effort being invested.
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Almost every CMO has an AI programme. Most are buying speed, not growth
Issued by Brave Group, 10/19/2026 11:33:00 AM
Boston Consulting Group (BCG) research shows 96% of chief marketing officers running active AI initiatives. Yet 42% admit their teams use the tools only as personal assistants for individual tasks. Only the top third have built AI agents into core workflows
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The collaborative AI sprint: a better creative process
Issued by Brave Group, 10/15/2026 10:39:00 AM
At Forge, we use the Collaborative AI Sprint: a structured process where AI generates volume and humans add taste, context, and critique. The result is a faster, higher-quality creative process.
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The brief: the most important document in advertising
Issued by Brave Group, 10/12/2026 11:07:00 AM
A brilliant brief produces brilliant work. A vague brief produces vague work, no matter how sophisticated your AI tools.
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Brand strategy foundations: Where AI meets creative intelligence
Issued by Brave Group, 10/8/2026 11:09:00 AM
Strategy is the bedrock of all great advertising. Before AI can be used effectively in a brand's marketing, the humans in the room must do the irreplaceable work of defining what the brand stands for, who it speaks to, and why it matters.
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Range, polymaths and the end of the single-channel career playbook
Issued by Brave Group, 9/29/2026 11:29:00 AM
That predictability has vanished. Volatility, fragmented consumer ecosystems, and systemic uncertainty have made channel-level excellence insufficient for executive stewardship.
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